<p>At Givaudan and IFF, chemists build&mdash;and safeguard&mdash;new aroma molecules tightly linked to emotion and memory</p>
Synthetic aroma compounds are artificially created molecules designed to mimic natural scents. These compounds are used in various industries, including perfumery, food, and cosmetics, to evoke specific emotions and memories associated with certain fragrances.
Olfactory perception refers to the process by which the brain interprets smells. It involves the detection of odor molecules by olfactory receptors in the nose, which then send signals to the brain, allowing individuals to recognize and differentiate various scents.